Good design is as little design as possible.

I have successfully led small local groups to large global teams of designers, researchers, and developers across various time zones and cultures, enabling collaborative and efficient work toward a common goal.

I set UX and design objectives aligned with business goals, focusing on impactful results and customer experience. I aligned the UX strategy with the business vision to support the company vision and integrated Design Thinking into Agile across all business lines.

In partnership with the branding team, I built design systems and style guides across multiple industries comprising reusable web and mobile application components. 

I defined the UX baseline and implemented a quarterly survey to measure Satisfaction, Usefulness, and Usability. Enhancing user experience drives revenue growth and boosts retention rates.

I analyzed user feedback and critical metrics, identified business and user pain points, and explored new technologies like machine learning and data science to enhance productivity and processes.

I fostered a strong design community and encouraged collaboration by creating regular cadence meetings and events for UX practitioners, product managers, and marketing teams to meet, learn, and share ideas. .